BANGALORE: A high 31.4% of women in city suffer from breast cancer, and as per a study by Indian Council of Medical Research, it affects 3% people every year.

Condition affects 3% people every year. figure is 34.1% now compared 16% a decade ago.

To raise awareness about this killer disease, To raise awareness about disease and take preventive measures, citizens can take part in Pinkathon Bangalore, to be hosted here on February 16.

Approximately 5,000 women are expected to join 10km run. Bollywood actors Milind Soman and Gul Panag kicked off registrations for event on Tuesday.

“The event aims to make women healthy. Indian women need to realize its importance in their lives. Indian women need to realize importance of fitness in their lives.

I request all women in Bangalore to participate in run and show solidarity with cause,” said Gul Panag, ambassador for run.

Announcing launch in Bangalore, Soman said, “It is estimated that one in 22 Indian women has probability of developing breast cancer in her life. The number of new breast cancer cases is about 1,15,000 each year and is expected to touch 2,50,000 every year

by 2015. This event is perfect way to create awareness as well as raise adequate funds to fight deadly disease.”

So far, Pinkathon has donated over Rs 20 lakh for treatment of underprivileged women diagnosed with breast cancer. Proceeds from sponsorship and donations received will be used for expenses incurred in organizing and marketing event. The money will also be used by Women’s Cancer Initiative (WCI). WCI aims at alleviating physical, emotional and financial suffering associated with breast cancer in Indian women.

Those interested in participating can register online at .