Mumbai: As a net savvy person, Bollywood actor Gul Panag has been a regular on Twitter all along and has amassed a fair share of followers as well. And this is perhaps why it made perfect sense for the organisers of the Wills India Fashion Week (WIFW) to approach her for being the Twitter face of the mega fashion event.
“I was more than happy to be the Twitter face for this event. And that’s mainly because this concept of having somebody review the shows on Twitter is the first of its kind in the world. So I had to be a part of it,” says Gul.
Obviously then, she has every intention of saying it as it is. “I believe in calling a spade a spade. You could say that I am not particularly an undiplomatic person. I wouldn’t tear somebody apart with my scathing criticism but yes, I will say as much that I would never wear that designer’s creation,” adds Gul who surprisingly admits that she won’t be catching all the shows.
“I will probably catch three to four shows everyday. But let me tell you, I am not someone who will be driven by the celebs in the front row or the celebs on the ramp. It’s all about good sensible fashion at the end of the day. In fact, given a choice, I’d rather go for the shows by upcoming designers than see shows of the established ones. The younger generation, however, has a fresher approach and that’s what I want to write about. Of course, I will catch some established designer’s shows too, but the idea is to discover some new talent,” she says.
Gul is excited about the reach her reviews will have. “The biggest high is that using my Twitter account, I will be able to beat most other media in reaching out to people. That’s the power of the new age media and I am glad I am a part of it,” she signs off.